March 25, 2011
If you owned or operated a quickie oil change facility, what do you think you could offer me to ensure that I go nowhere else ever to get my oil changed (besides 90% discounts)?
I’ll tell you what it’s NOT.
It’s not popcorn:
Do you think I can’t see your hands? You change oil for a living. I don’t want your popcorn.
I’ll tell you what else it’s NOT.
It’s not magazines like this:
By the way, those were ALL the magazines in the waiting room. No Sports Illustrated. No Time. Not even Glamour. Just Bowhunting, Field & Stream, Motor Trend, and the always compelling Predator Magazine. Oh, and Highlights, probably brought in from a dentist’s office.
I’ll tell you what—if you want to ensure that I never even consider going somewhere else for my oil change, here’s what I want:
1. Free, easy wireless. Because then I won’t care what magazines you have. Because then I won’t care if it takes a long time to change my oil. And then I won’t even notice that your employees and lots of little kids are handling a bin of public popcorn right next to me.
2. That’s all.