November 12, 2012
Reboots are all the rage these days. And almost always for the better. We’ve got darker, moodier, bloodier Batman, Spiderman, Superman (due out soon), and even a James Bond with Oedipal issues who cries (CRIES!).
Let me go on record–I’m in favor of all of it. Stories are all about execution. There is no story that won’t be interesting or funny or intense or at least watchable in the right story telling hands. Execution is the thing, not the play.Which brings me to something I said about Diet Coke many years ago.
I don’t know what happened between 2002 and 2004 at the Coca Cola think tank, but apparently the right person died, because there’s no way the same dipweed who came up with the crap that is Diet Coke with Lemon and the mess that is Diet Vanilla Coke also invented the sublime flavor bouquet that is Diet Coke with Lime. Somebody in Georgia deserves a promotion. And a big hug. And a night with an expensive hooker. I could go on. I’m just really, really grateful.
Diet Coke with Lime–execution at its finest.
This last weekend we held Fall Moab 2013, and I’m here to tell you, Moab has been re-booted. Maybe I’m late to the party. But somehow I missed the reformation. Somehow Moab changed from Jeep road heaven to singletrack paradise.
Here’s what I think happened–I think somehow the demographics shifted, and the old miner segment with a locals only mentality is finally the minority, and someone had the bright idea that alienating tourists by sneering at them in the grocery store, running them off the road with pickup trucks, and marking remote yet popular trails just enough to get someone into the middle of nowhere but not back again isn’t the best route to economic sustainability.
Someone is embracing the new world.
Because instead of going to Moab and choosing between Slickrock, Porcupine Rim, Amasa Back, Poison Spider Mesa, and Gold Bar Rim (ALL trails that are either old motorcycle playgrounds or abandoned Jeep roads, except for the lower section of Porcupine), we got into town Friday morning, and spent 6 hours exploring all the new trails in the Klondike Bluffs area, which is no longer just a quick and dirty family ride to an overlook and some dinosaur tracks and an overlook of Arches, but instead sports miles and miles of beautifully constructed singletrack like EKG, UFO, Giant Steps, and more.
Saturday, instead of just doing our usual all day outing on Gold Bar Rim (which is awesome), we started at the top of the old Gemini Bridges road, took aim at the Magnificent Seven, and did an endless amount of wicked awesome singletrack descending to the bridges, past the bridges, and up and around Gold Bar, finishing with the old Portal Trail.
And Sunday, we sampled just a portion of the Bar M area, doing Deadman’s Ridge and Lazy EZ and more.
Wow. All I can say is Wow. THIS! I WANT THIS!
Thanks Moab person who decided to re-invent himself/herself. You have raised the bar. The ball is in St. George’s court.
Oh yeah. Fall Moab. Me, Elden, Bob, Paul, Cori, Kenny, Steve, and Kris. (No Brad. No Gary. No Ricky. No Sunderlage. No Sleepy. Booooooooooooooo.) We rode. We had fun. We had seasons in the sun (mostly–the storms kept brushing us without actually hitting us).
Some pics. Jus fer fun.
And finally, here’s me riding a bit. I followed all the standard rules (hands on the bars, feet locked in the pedals), but did poke my heels out a bit to let the rock know I was there.